Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from […]
Now You Know: Company Blogs
Does your company need a way to be a reliable resource for your customers and industry? A company blog is a platform where you can share your expertise in your industry and connect with customers. Your Website Will Thank You A good company blog can really give your business a boost. Companies who have a […]
Now You Know: Email Marketing Templates
Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for: Announcements Invitations Promotions Transactions Improve Engagement Email templates improve engagement in two ways: People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to […]
Now You Know: Boosting Facebook Posts
Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted […]
Now You Know: Mobile Responsive Sites
Have you ever noticed that when you browse the internet on your mobile device, the site you’re on fits on the screen no matter what device you’re using? That’s a mobile responsive site, and having one is a great way to attract mobile users. A mobile responsive site changes to fit on any size screen […]
Now You Know: Domain Authority
Are you itching to know how well your website will rank on search engines? Checking your website’s domain authority can give you insight into how much search engines trust your site. What Is Domain Authority? Developed by Moz, domain authority (DA) is an SEO term that quantifies how much search engines trust you on a […]
Now You Know: 404s & Soft 404s
We’ve all experienced going to a website and being greeted with the frustrating message “404 Page Not Found.” What is a 404 error and what does it mean for you and your site? What are 404 Errors? A 404 error appears when a crawler tries to visit a page on your site that doesn’t exist. […]
Now You Know: PPC 101
If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness […]
Now You Know: Keywords
If you’re trying to get your website found on search engines, you will need to rank for keywords specific to your business. What are Keywords? Keywords or “key phrases” are what people search for when they’re looking for information, products, or services similar to what your company provides. For example, if you own a BBQ […]
Now You Know: Feedly
Looking for a new way to find fresh content ideas or catch up on your favorite sites? Feedly may be the solution. What’s a Feed Reader? Feedly is a free feed reader, which collects RSS feeds (or “Rich Site Summary”). It’s goal is to collect content from sites that you like and display them for […]