If your business has a website or is thinking about getting one, finding the right platform for it is important. Not only will the right platform meet your needs, it will also improve user experience. With that in mind, WordPress can help you meet those needs. An Easy to Use CMS Simply put, WordPress is […]
Now You Know: LinkedIn Groups
For businesses, LinkedIn can be a powerful tool. The benefits to joining LinkedIn Groups include: Connecting with people both within and outside of your industry Messaging people you’re not connected to Keeping up with your industry and pick up tips and updates Building awareness and visibility for your company on LinkedIn LinkedIn Group Rules Always […]
Now You Know: SERP
SERP, or Search Engine Result Page, is the page that shows up after you’ve searched for a term in a search engine like Google. These results have been sifted through by the search engine’s crawlers to bring you the most relevant results. Two Types of SERPs There are two main types of SERP results: Organic […]
Now You Know: PPC Landing Pages
A PPC landing page is a page that is created specifically for your PPC campaign. It is where users go when they click on your Google Pay-Per-Click (PPC) ad. PPC Pages vs. Standard Landing Page Your standard landing page is one that users land on when they come to your website that is designed for […]
Now You Know: Webinars
Webinars, or “web seminars,” are a presentation or other educational talk that is hosted on and accessed over the Internet. Sometimes, the webinar is recorded so users can pause it whenever they need and come back to it later. But the webinar is often live and the lecturer can interact with the audience directly. Despite […]
Now You Know: Link Building
Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from […]
Now You Know: Company Blogs
Does your company need a way to be a reliable resource for your customers and industry? A company blog is a platform where you can share your expertise in your industry and connect with customers. Your Website Will Thank You A good company blog can really give your business a boost. Companies who have a […]
Now You Know: Email Marketing Templates
Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for: Announcements Invitations Promotions Transactions Improve Engagement Email templates improve engagement in two ways: People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to […]
Now You Know: Boosting Facebook Posts
Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted […]
Now You Know: Mobile Responsive Sites
Have you ever noticed that when you browse the internet on your mobile device, the site you’re on fits on the screen no matter what device you’re using? That’s a mobile responsive site, and having one is a great way to attract mobile users. A mobile responsive site changes to fit on any size screen […]