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Understanding Data-Driven Marketing: How Analytics Improve Campaign Success

April 10, 2025 by jweb

Understanding Data-Driven Marketing How Analytics Improve Campaign Success

In 2025, 77% of firms worldwide will conduct A/B tests on their websites. This growing adoption underscores the increasing reliance on data to inform marketing strategies. Data-driven marketing uses analytics to understand consumer behavior and optimize campaigns for better results. Businesses can make more informed decisions, increase engagement, and improve ROI by leveraging data.  At […]

Filed Under: Blog, SEO Tagged With: data driven, google analytics

How Paid Advertising Complements Your Organic Marketing Efforts

March 11, 2025 by jweb

How Paid Advertising Complements Your Organic Marketing Efforts

In today’s competitive digital landscape, businesses need paid advertising and organic marketing strategies to maximize online visibility and drive conversions. One study found that when both paid and organic listings are present, the combined click-through rate (CTR) is 5.1% higher than when only organic listings are present. At jWeb, these two approaches create a powerful […]

Filed Under: Blog, PPC, SEO

How to Protect Your Brand’s Online Reputation

January 19, 2025 by jweb

How to Protect Your Brand’s Online Reputation

Your brand’s online reputation is one of its most valuable assets. In today’s digital world, online reviews and brand mentions can significantly impact how potential customers perceive your business. Protecting your brand’s reputation requires active management and strategic monitoring.  At jWeb, we offer digital footprint management services that help businesses maintain a positive online presence. […]

Filed Under: Blog, Social Media Tagged With: brand trust

Top Website Design Tips to Enhance User Experience (UX) and Increase Sales

January 3, 2025 by jweb

Top Website Design Tips to Enhance User Experience (UX) and Increase Sales

User experience (UX) is a crucial factor in driving engagement and sales on your website. A well-designed, user-friendly site can help visitors find what they need quickly, build trust, and increase conversions.  At jWeb, we specialize in crafting websites that prioritize UX and are designed to drive results. Here are key design tips to enhance […]

Filed Under: Blog, Web Development Tagged With: design, sales, web development

Implementing a Buzzworthy Email Marketing Strategy in 2023

March 17, 2023 by jweb

email marketing notebook concept

Email marketing is one of the most powerful tools for businesses to reach their target audience. In today’s digital age, it remains an effective way to build relationships with customers and drive conversions. However, in order for email campaigns to be successful, they must have a well-thought-out strategy behind them. With careful planning and execution, […]

Filed Under: Blog, Content Marketing Tagged With: analytics, conversions, email marketing

What’s the Buzz in Email Marketing in 2023?

March 17, 2023 by jweb

Sending E-mail from laptop via web application.

Email marketing is an ever-evolving field, and current trends indicate that businesses are increasingly turning to strategic, data-driven approaches for their campaigns. Right now, that includes incorporating these four trending email marketing elements into strategic decisions: Segmentation Automation Personalization Analytics But what do each of these buzzwords mean? Segmentation involves grouping customers into smaller subsets […]

Filed Under: Blog, Content Marketing Tagged With: analytics, conversions, email marketing

jWeb Welcomes Ericka Ellis To The Digital Marketing Team

December 8, 2022 by jweb

As our presence grows, so does our team! In June, we welcomed another digital marketing team member, Ericka Ellis! Before Ericka came to jWeb, she did local social media marketing for various small businesses such as local coffee, candy, flower bouquets, and art gallery shops. She has also been a background investigator for the government, […]

Filed Under: Blog, jWeb News Tagged With: content marketing, Ericka Ellis

jWeb Welcomes Sinem Fisunoglu To The Digital Marketing Team

June 9, 2022 by Alanna Sloger

This June, jWeb welcomed the newest member of our digital marketing team, Sinem Fisunoglu! Sinem has over 10 years of experience as a digital marketing and communication professional and before coming to jWeb, had the opportunity to work with a diverse set of clients, ranging from start-ups and mom-and-pop stores to multinational corporations.

Filed Under: Blog, jWeb News Tagged With: digital marketing specialist, Sinem Fisunoglu

8 Reasons A Business Needs Email Marketing

December 15, 2021 by jweb

Email Marketing

When it comes to keeping clients in the loop on current news and offers from a business, email marketing is a trusted and cost-effective way to generate sales. Customers who already have a connection with a brand make them more likely to take action. Across all industries, the open rate on marketing emails is 19.8%. […]

Filed Under: Blog, Content Marketing

Everything You Need To Know About 404 Errors

November 16, 2021 by Sam Kampert

404 Errors

Every time a page loads in a browser, it returns a response code included in the HTTP headers sent to that browser. Most of the time, the user will not see these response codes unless an error occurs. One of the most common of these error codes is the 404-response code. What is a 404- […]

Filed Under: Blog, Now You Know, SEO

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