In 2025, 77% of firms worldwide will conduct A/B tests on their websites. This growing adoption underscores the increasing reliance on data to inform marketing strategies. Data-driven marketing uses analytics to understand consumer behavior and optimize campaigns for better results. Businesses can make more informed decisions, increase engagement, and improve ROI by leveraging data. At […]
How Paid Advertising Complements Your Organic Marketing Efforts
In today’s competitive digital landscape, businesses need paid advertising and organic marketing strategies to maximize online visibility and drive conversions. One study found that when both paid and organic listings are present, the combined click-through rate (CTR) is 5.1% higher than when only organic listings are present. At jWeb, these two approaches create a powerful […]
How to Protect Your Brand’s Online Reputation
Your brand’s online reputation is one of its most valuable assets. In today’s digital world, online reviews and brand mentions can significantly impact how potential customers perceive your business. Protecting your brand’s reputation requires active management and strategic monitoring. At jWeb, we offer digital footprint management services that help businesses maintain a positive online presence. […]
Top Website Design Tips to Enhance User Experience (UX) and Increase Sales
User experience (UX) is a crucial factor in driving engagement and sales on your website. A well-designed, user-friendly site can help visitors find what they need quickly, build trust, and increase conversions. At jWeb, we specialize in crafting websites that prioritize UX and are designed to drive results. Here are key design tips to enhance […]
Implementing a Buzzworthy Email Marketing Strategy in 2023
Email marketing is one of the most powerful tools for businesses to reach their target audience. In today’s digital age, it remains an effective way to build relationships with customers and drive conversions. However, in order for email campaigns to be successful, they must have a well-thought-out strategy behind them. With careful planning and execution, […]
What’s the Buzz in Email Marketing in 2023?
Email marketing is an ever-evolving field, and current trends indicate that businesses are increasingly turning to strategic, data-driven approaches for their campaigns. Right now, that includes incorporating these four trending email marketing elements into strategic decisions: Segmentation Automation Personalization Analytics But what do each of these buzzwords mean? Segmentation involves grouping customers into smaller subsets […]
jWeb Welcomes Ericka Ellis To The Digital Marketing Team
As our presence grows, so does our team! In June, we welcomed another digital marketing team member, Ericka Ellis! Before Ericka came to jWeb, she did local social media marketing for various small businesses such as local coffee, candy, flower bouquets, and art gallery shops. She has also been a background investigator for the government, […]
jWeb Welcomes Sinem Fisunoglu To The Digital Marketing Team
This June, jWeb welcomed the newest member of our digital marketing team, Sinem Fisunoglu! Sinem has over 10 years of experience as a digital marketing and communication professional and before coming to jWeb, had the opportunity to work with a diverse set of clients, ranging from start-ups and mom-and-pop stores to multinational corporations.
8 Reasons A Business Needs Email Marketing
When it comes to keeping clients in the loop on current news and offers from a business, email marketing is a trusted and cost-effective way to generate sales. Customers who already have a connection with a brand make them more likely to take action. Across all industries, the open rate on marketing emails is 19.8%. […]
Everything You Need To Know About 404 Errors
Every time a page loads in a browser, it returns a response code included in the HTTP headers sent to that browser. Most of the time, the user will not see these response codes unless an error occurs. One of the most common of these error codes is the 404-response code. What is a 404- […]
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