You’ve heard it time and time again: “Invest in content marketing!” But what exactly is content marketing, and why is it such a big deal? Do you even need it? Simply put, content marketing is a way to help your brand find its voice and stand out from the competition. When done correctly, you will […]
Now You Know: Domain Authority
Are you itching to know how well your website will rank on search engines? Checking your website’s domain authority can give you insight into how much search engines trust your site. What Is Domain Authority? Developed by Moz, domain authority (DA) is an SEO term that quantifies how much search engines trust you on a […]
How Inbound Links Alter the Way People See Your Brand
We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for […]
Now You Know: Backlinking 101
Continuing our “Now You Know” series, we will be discussing backlinking and how it can help your site. What is Backlinking? A backlink is one important aspect of Search Engine Optimization (SEO). Backlinks are links from another site that link back to your page. Backlinking is a good and worthwhile way to improve your ranking […]