You’ve heard it time and time again: “Invest in content marketing!” But what exactly is content marketing, and why is it such a big deal? Do you even need it? Simply put, content marketing is a way to help your brand find its voice and stand out from the competition. When done correctly, you will […]
Now You Know: PPC 101
If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness […]
How Inbound Links Alter the Way People See Your Brand
We’ve discussed backlinking and how it can affect your website in the past. But did you also know that it can also affect how people perceive your overall brand? Whether good or bad, inbound links will guide traffic to your site. According to Google, “a link from a site is regarded as a vote for […]
Now You Know: Keywords
If you’re trying to get your website found on search engines, you will need to rank for keywords specific to your business. What are Keywords? Keywords or “key phrases” are what people search for when they’re looking for information, products, or services similar to what your company provides. For example, if you own a BBQ […]
SEO 101: An Introduction
If you have a website, you’ve most likely heard the acronym “SEO” thrown around a lot without getting a fast and easy explanation for what it is. Here’s a quick rundown to get you up to speed. What Does SEO Do? SEO, or Search Engine Optimization, determines how you rank on search engines like Google. […]
The Benefits of Hiring an SEO Agency
Any agency that says you can’t do SEO by yourself is lying, but the truth is doing SEO on your own is difficult. It will be a much slower reaping of benefits. While even novices can improve their website by applying some basic search-engine-friendly tips, a good SEO agency can benefit you in a slew of […]