Email marketing is one of the most powerful tools for businesses to reach their target audience. In today’s digital age, it remains an effective way to build relationships with customers and drive conversions. However, in order for email campaigns to be successful, they must have a well-thought-out strategy behind them. With careful planning and execution, […]
What’s the Buzz in Email Marketing in 2023?
Email marketing is an ever-evolving field, and current trends indicate that businesses are increasingly turning to strategic, data-driven approaches for their campaigns. Right now, that includes incorporating these four trending email marketing elements into strategic decisions: Segmentation Automation Personalization Analytics But what do each of these buzzwords mean? Segmentation involves grouping customers into smaller subsets […]
Now You Know: Email Marketing Templates
Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for: Announcements Invitations Promotions Transactions Improve Engagement Email templates improve engagement in two ways: People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to […]
3 Marketing Strategies Immune to Ad Block
If you’re like me, you have Ad Block installed on your computer. It’s a pretty great piece of software that erases spammy ads from your browser and also lets you customize your experience, just in case there’s an ad you do want to see. The downside? Companies that rely on those ads for revenue or […]
Is Your Company Missing Out on Mobile Customers?
You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That […]