If you’re trying to get your website found on search engines, you will need to rank for keywords specific to your business. What are Keywords? Keywords or “key phrases” are what people search for when they’re looking for information, products, or services similar to what your company provides. For example, if you own a BBQ […]
Now You Know: Feedly
Looking for a new way to find fresh content ideas or catch up on your favorite sites? Feedly may be the solution. What’s a Feed Reader? Feedly is a free feed reader, which collects RSS feeds (or “Rich Site Summary”). It’s goal is to collect content from sites that you like and display them for […]
Now You Know: An Intro to Sitemaps
In part three of our Now You Know series, we will fill you in on a document that almost every new website project includes: A Sitemap. What Are Sitemaps? A sitemap is exactly what it sounds like: a map of your site. What they do is a little more than that. Think of your sitemap […]
Now You Know: Backlinking 101
Continuing our “Now You Know” series, we will be discussing backlinking and how it can help your site. What is Backlinking? A backlink is one important aspect of Search Engine Optimization (SEO). Backlinks are links from another site that link back to your page. Backlinking is a good and worthwhile way to improve your ranking […]
SEO 101: An Introduction
If you have a website, you’ve most likely heard the acronym “SEO” thrown around a lot without getting a fast and easy explanation for what it is. Here’s a quick rundown to get you up to speed. What Does SEO Do? SEO, or Search Engine Optimization, determines how you rank on search engines like Google. […]