In today’s competitive digital landscape, businesses need paid advertising and organic marketing strategies to maximize online visibility and drive conversions. One study found that when both paid and organic listings are present, the combined click-through rate (CTR) is 5.1% higher than when only organic listings are present. At jWeb, these two approaches create a powerful […]
5 Mistakes Businesses Make with Google Ads – and How We Fix Them
Google Ads can be an incredibly powerful tool for driving traffic and sales, but many businesses make common mistakes that prevent them from getting the best results. At jWeb, we’ve helped countless clients avoid these pitfalls and optimize their Google Ads campaigns for maximum success. Here are five common mistakes businesses make with Google Ads […]
How COVID-19 Will Change Our Interactions
The impact of the global pandemic, COVID-19, has come to consume all our thoughts, our plans, and our jobs. It has been stressful for many. Now that we have shifted to practicing social distancing, rigorously washing our hands, and interacting with others in new ways, it has us thinking, how will things change once we […]
COVID-19 Is Not All Doom & Gloom for Some Businesses
While we mentioned in the other blog how there are many businesses that are struggling to stay relevant and open during this pandemic, there are some industries that continue to thrive despite the chaos. Up Next: The Pandemic of COVID-19 & Its Effects on Businesses These companies are shifting their thinking in order to appeal […]
The Pandemic Of COVID-19 & It’s Effects on Businesses
Panic and isolation have struck across the world as an incurable virus tears through each town leaving thousands dead and hundreds of thousands sick. Up Next: Meet The New Guy: Tom Beckerle Its effects on the population and businesses are something that is affecting everyone, so it is important to know where it all started […]
Black Friday: How Can Your Company Benefit from The Shift from Brick-And-Mortar to Online Stores
On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
Now You Know: PPC 101
If you want your business to show up on the top of search engine results without competing for them organically using SEO, begin your search engine marketing strategy with a pay-per-click (PPC) advertising campaign. PPC strategies can help you give your site a competitive boost by quickly generating traffic for your site and raising awareness […]
The Rise & Demise of the Expert Guru Extraordinaire
“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to […]
ROI vs ROAS: Figuring Out Profitability of PPC Endeavors
ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]
We’ve Got the Golden Ticket!
Start a Google AdWords campaign with jWeb any time between now and June 30 and get $100 in free advertising!