When it comes to posting on social media, there are many things you should and should not do. As a digital marketing agency, we believe in a lot of these suggestions and incorporate them to increase brand awareness or conversion for our clients and ourselves. Up Next: Get Noticed With Instagram Business Having social media […]
Before You Share: Identifying Credible Content Online
Throughout our school careers, we are taught how to identify credible sources both online and off when writing essays and other papers. As professionals, we are still expected to know how to identify credible content online before using it as a source or sharing it on our social media. By knowing how to identify credible […]
Online Etiquette: How to Talk About Customers on Social Media
Customer service should not be taken lightly. Customer service can build or destroy a company. These days, social media is one of the most impactful places to affect customer impressions and satisfaction. This fact was made most clear to me a few days ago while I was considering hiring a business for my own personal […]
Now You Know: Boosting Facebook Posts
Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted […]
Online Etiquette: How to Stay Calm When Responding to Reviews
We’ve mentioned before how if you find yourself in the middle of a controversy or managing complaints on Twitter you need to handle the stress with grace and dignity. I’ve also briefly discussed my own experience with a company’s customer service and how my exchange with them was positive and it prompted me to continue buying from […]
Twitter: Your B2C Company’s New Customer Service Desk
You’re out at an electronics store looking for a new computer and having the worst time of your life. The staff is rude, they don’t answer your questions and seem to be pushing products you don’t want on you. You end up leaving without your purchase. Where do you go to complain? The customer service […]
What I’ve Learned from Sharing Our Office Culture on Facebook
At times, jWeb’s office culture can be elusive. Our small company has a lot of heart but it’s taken awhile to learn how to document and share it correctly. Even so, I’ve spent the last eight months experimenting with and tracking Facebook posts and across the board, posts about our office culture have been the […]