Search engine optimization (SEO) is a critical component of digital marketing, but the approach to SEO is evolving. Traditional SEO relies on manual strategies, keyword research, and optimization based on past performance and best practices. AI-powered SEO, on the other hand, leverages machine learning, predictive analytics, and automation to optimize content and strategy in real […]
Why Your eCommerce Site Needs an SEO Strategy to Succeed
In the competitive world of eCommerce, having an eye-catching website is only part of the equation. To drive traffic, increase visibility, and ultimately boost sales, your site needs a strong SEO strategy. Studies reveal that 39% of global e-commerce traffic comes from search engines. At jWeb, we specialize in creating SEO-friendly eCommerce solutions that enhance […]
Black Friday: How Can Your Company Benefit from The Shift from Brick-And-Mortar to Online Stores
On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
The Benefits Of Content Marketing
You’ve heard it time and time again: “Invest in content marketing!” But what exactly is content marketing, and why is it such a big deal? Do you even need it? Simply put, content marketing is a way to help your brand find its voice and stand out from the competition. When done correctly, you will […]
How to Let Your Audience Drive Your Content
You’re at a party and there’s one guy who will not stop talking. He talks about everything and nothing and it’s clear that no one is interested in what he’s saying. Nonetheless, he won’t let anyone else get a word in. Unfortunately, some companies treat their content like that annoying guy at the party. Websites […]
The Advent of the Mobile Era: Google’s Upcoming Algorithm Update
Where is my flying car? Where is my robot assistant? Where is my magical pill that gives me all my essential nutrients? When is the future coming? It may be hard to see at times, but we are living in a futuristic society that much of the sci-fi was unable to predict. Sure, we don’t […]
STOP: Assess & Evaluate Before Rebuilding a Website
A lot of business owners don’t realize that a website represents the face of their brand, making its functionality essential to their success. But a website should stand for more than just a fancy showpiece used as a prospecting brochure. Your website should function as an operable mechanism that assists in building relationships with your customers. Like an exotic […]
Local Search: Newly Revamped Google Maps Amplify Visibility
The latest revamp of Google Maps yields higher potential for local businesses by integrating OpenTable and the popular Uber transportation service to the list of Google Maps capabilities. Inclusions of these sites add a new layer of convenience to users. Perhaps this is a tactical approach in an effort to improve mobile engagement as well as solidify […]