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5 Mistakes Businesses Make with Google Ads – and How We Fix Them

February 13, 2025 by jweb

Google Ads can be an incredibly powerful tool for driving traffic and sales, but many businesses make common mistakes that prevent them from getting the best results. At jWeb, we’ve helped countless clients avoid these pitfalls and optimize their Google Ads campaigns for maximum success.  Here are five common mistakes businesses make with Google Ads […]

Filed Under: PPC Tagged With: PPC, PPC strategy

Black Friday: How Can Your Company Benefit from The Shift from Brick-And-Mortar to Online Stores

November 7, 2019 by Julia Bambini

On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]

Filed Under: Blog, Clients, Content Marketing, PPC, SEO, Social Media, Technology, Web Development Tagged With: Black Friday, Brick-and-mortar, Online, Online Shopping, PPC, PPC strategy, seo, seo agency, SEO strategy, Shopping

Now You Know: PPC Landing Pages

January 13, 2017 by Alanna Sloger

A PPC landing page is a page that is created specifically for your PPC campaign. It is where users go when they click on your Google Pay-Per-Click (PPC) ad. PPC Pages vs. Standard Landing Page Your standard landing page is one that users land on when they come to your website that is designed for […]

Filed Under: Blog, Now You Know Tagged With: PPC, PPC pages

ROI vs ROAS: Figuring Out Profitability of PPC Endeavors

November 21, 2014 by jweb

ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]

Filed Under: Blog, PPC Tagged With: PPC, ROAS, ROI

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