On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
Now You Know: PPC Landing Pages
A PPC landing page is a page that is created specifically for your PPC campaign. It is where users go when they click on your Google Pay-Per-Click (PPC) ad. PPC Pages vs. Standard Landing Page Your standard landing page is one that users land on when they come to your website that is designed for […]
ROI vs ROAS: Figuring Out Profitability of PPC Endeavors
ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]