Every few months or so, a new article, study, or Facebook status will appear that discusses the growing number of women and minorities pursuing careers in technology. Still, social barriers continue to make it difficult for these parties to be successful in their fields. That’s why I wanted to have the chance to pick Julia […]
The Advent of the Mobile Era: Google’s Upcoming Algorithm Update
Where is my flying car? Where is my robot assistant? Where is my magical pill that gives me all my essential nutrients? When is the future coming? It may be hard to see at times, but we are living in a futuristic society that much of the sci-fi was unable to predict. Sure, we don’t […]
What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes
We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s […]
Navigating Twitter: A Guide to the Basics for B2C Companies
You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how […]
How to Write Political Blogs on Your Company’s Website
Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will […]
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