Email marketing is one of the most powerful tools for businesses to reach their target audience. In today’s digital age, it remains an effective way to build relationships with customers and drive conversions. However, in order for email campaigns to be successful, they must have a well-thought-out strategy behind them. With careful planning and execution, […]
Email marketing is an ever-evolving field, and current trends indicate that businesses are increasingly turning to strategic, data-driven approaches for their campaigns. Right now, that includes incorporating these four trending email marketing elements into strategic decisions: Segmentation Automation Personalization Analytics But what do each of these buzzwords mean? Segmentation involves grouping customers into smaller subsets […]
As our presence grows, so does our team! In June, we welcomed another digital marketing team member, Ericka Ellis! Before Ericka came to jWeb, she did local social media marketing for various small businesses such as local coffee, candy, flower bouquets, and art gallery shops. She has also been a background investigator for the government, […]
This June, jWeb welcomed the newest member of our digital marketing team, Sinem Fisunoglu! Sinem has over 10 years of experience as a digital marketing and communication professional and before coming to jWeb, had the opportunity to work with a diverse set of clients, ranging from start-ups and mom-and-pop stores to multinational corporations.
When it comes to keeping clients in the loop on current news and offers from a business, email marketing is a trusted and cost-effective way to generate sales. Customers who already have a connection with a brand make them more likely to take action. Across all industries, the open rate on marketing emails is 19.8%. […]