This June, jWeb welcomed the newest member of our digital marketing team, Sinem Fisunoglu!
Sinem has over 10 years of experience as a digital marketing and communication professional and before coming to jWeb, had the opportunity to work with a diverse set of clients, ranging from start-ups and mom-and-pop stores to multinational corporations.
“During my first job in the agency, I was amazed by the digital world and social media. I loved the opportunity of being creative and seeing the instant reaction from the users and I decided to pursue my career in digital marketing. I like the accountability of digital marketing; you can measure everything instantly. I find data and user interaction fascinating; I enjoy analyzing data, and translating the results into insightful actions, building relationships between brands and customers. And I like that everything in the digital world is constantly evolving, there’s always something new to learn!”
Sinem Comes From A Diverse Background
In college, Sinem studied French Language & Literature. In her senior year, she started working as a translator for a news website at a digital ads agency. In this role, Sinem realized that her real passion was in digital marketing, and started managing the website and leading the social media strategies. Then, she moved to a larger international agency where she worked with several global brands from various fields. After the agency side, Sinem started working at one of Turkey’s largest e-commerce companies which sold 77 million products in 37 categories.
“Meanwhile, I obtained my MA in Interactive Marketing to further develop my technical and theoretical proficiency. Since I moved to St Louis in 2019, I have been running the digital marketing and communications of two local NGOs as a volunteer.”
Coming from a diverse background, Sinem plans to blend jWeb’s already existing know-how and strengths with her creative strategies. “At jWeb, I hope to learn more about the intricacies of the St Louis market and adapt my previous experiences to this new environment. I will listen to my clients, learn about their needs, and help them achieve their objectives. I am very excited about the opportunity to help jWeb continue to grow by providing our clients with creative solutions and measurable outcomes and building lasting solid relations.”
Be Passionate & Curious!
When asked if she had any advice for people wanting to get into digital marketing, Sinem states “I believe this path should involve a lot of passion and curiosity! Digital marketing requires you to be continuously observant in your daily interactions, from local events to global trends. Moreover, you should keep up with the cutting-edge methods and learn new tools. Try to take courses and follow the literature on the latest trends in digital marketing. You can use your own social media to apply the skills you learn and experiment with new strategies. Try to build your own tone of voice and communication strategy to express yourself effectively and your identity to the world.
Early on, you should try to expose yourself to as many markets and fields and expand your horizon. Getting some experience using voluntary work or internships also provides you with valuable opportunities to learn more about the field. Each new client means learning about new needs and new audiences, which require finding creative solutions. But most importantly, you should try to find joy in the process.”
More About Sinem
Originally from Istanbul, Turkey, Sinem lived in Madrid for a time before moving to St. Louis. She is an avid reader and is particularly fascinated about life in Versailles in the 17th and 18th centuries. She also loves traveling, playing board games, and trying different cocktails. “I bake cakes and cupcakes. I ask everyone for their birthdays to find an opportunity to bake another cake!”
Sinem is a self-proclaimed cat person and has a 14-year-old Norweigan Forest cat back in Istanbul. She loves soccer and is excited about St. Louis City SC. She is also impressed by the food scene in St. Louis and endeavors to try new places all the time. Sinem rounds out her passions by volunteering for two programs about the international women in St Louis.
We are so excited to have Sinem on the team!