Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge […]
Strap in for a Wild Ride with Upcoming Google Penguin Refresh
The Google Penguin update that sparked controversy back in 2012 is plotting a return according to the search giant. In the latest round of reports and online chatter within the SEO community, there’s valid reason to believe a Google Penguin 3.0 full algorithmic update is coming. This particular instance, however, is quite different than its […]
Google Panda 4.1 – Repercussions & Recovery Tactics
If you’ve been active in the SEO world, then you’ll know that when a Google algorithmic update comes down the pipe, it’s time to raise the warning alert levels on high. According to several reliable resources, Google has been slowly rolling out a Panda 4.1 update over the last couple weeks. Isn’t it ironic, though? […]
Google’s Panda Strikes Again with Latest Algorithm Update
Message boards and blogs have been buzzing all month with rumors of Google shenanigans and a possible algorithm update. Earlier this week, Google’s Matt Cutts confirmed the rumors by announcing the release of Google’s Panda Algorithm 4.0. Who Cares About Pandas? For those of you who are unaware, Google’s Panda algorithm was designed to filter […]
Build a User Experience Search Engines Will Reward
Search engine optimization (SEO) is a great way to promote your website, raise sales, and build a presence in the online community. As search engines become more sophisticated and users become more accustomed to streamlined style, one of the most important SEO best practices is making sure your website is easily accessible to both parties. […]
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