We’ve mentioned before how if you find yourself in the middle of a controversy or managing complaints on Twitter you need to handle the stress with grace and dignity. I’ve also briefly discussed my own experience with a company’s customer service and how my exchange with them was positive and it prompted me to continue buying from […]
Is Your Company Missing Out on Mobile Customers?
You’ve seen people on their phones in cafés, standing in line at the bank, and driving cars, but you may not realize how inexhaustible mobile use really is. Mobile users—or people who use mobile devices like tablets and smartphones—are taking over the consumer scene. 50% of mobile users “grab their smartphone immediately after waking up.” That […]
Shake Things Up: Takeaways from Angela LaRocca’s ON TAP Talk
If I had to sum up my first impressions of Angela LaRocca in one word, it would be “enthusiastic.” She’s the kind of person who begins a professional talk with, “Holy cow!” and in a culture saturated in apathy, irony, and bravado, enthusiasm is breath of fresh air. However, I realized over the course of […]
How to Get the Most Out of Your Business’s Pinterest Account
Is your company visual and looking for a platform to connect with your community and show off your designs and advice? If so, Pinterest may be the platform for you. But before you go make an account, there are some basic things you need to know about the platform in order to attract the best […]
Prepping for Next Year’s Cyber Monday
Cyber Monday may be over already, but it’s still a good idea to begin prepping for next year. Preparing early for Cyber Monday is especially important because in-store sales on Black Friday were down from last year due to more people buying online. Take advantage of this trend by getting ready for the big day […]
Filling in the Gaps: Takeaways from Alex Ihnen’s ON TAP Talk
This past Wednesday, I attended another exciting Social Media ON TAP event. This month our speaker was Alex Ihnen, owner and editor of the wildly popular news site, nextSTL. His site is completely run by volunteers and yet it has been cited by the Wall Street Journal, the St. Louis Post-Dispatch, and many other reputable […]
“I’m Here Tonight Because I Got Loud”: Takeaways from Ed Domain’s ON TAP Talk
Disclaimer: The following accounts are indicative of one man’s success. Before applying any of his practices to your company’s social media marketing, I highly suggest you read our post about Gauging the Risk of Your Company’s Political Blog to guide you through the process. As a digital agency near St. Louis, jWeb Media is lucky […]
Twitter: Your B2C Company’s New Customer Service Desk
You’re out at an electronics store looking for a new computer and having the worst time of your life. The staff is rude, they don’t answer your questions and seem to be pushing products you don’t want on you. You end up leaving without your purchase. Where do you go to complain? The customer service […]
How to Use a Social Media Platform as Your Company’s Blog
More and more, social media sites are shifting from sharing content to hosting content. This trend has caused some companies to question whether they actually need a unique URL or if it is better to build their brand directly on social media sites. Figuring out what’s the best option for your company means understanding your […]
Humans vs. Robots: The Future of Social Media
BuzzFeed’s Mat Honan reported on a “top secret project” that the former CEO of Twitter, Dick Costolo, let them in on shortly before he resigned: Project Lightning. This new tool will be a major change for Twitter—a platform that has generally taken the back seat and allowed its users to express themselves and curate what […]