You’re out at an electronics store looking for a new computer and having the worst time of your life. The staff is rude, they don’t answer your questions and seem to be pushing products you don’t want on you. You end up leaving without your purchase. Where do you go to complain? The customer service […]
John Henry’s Not Dead: Twitter’s Project Lightning Restores Hope in Human Workforce
Disclaimer: I am not a sociologist or psychologist, I am a writer and marketer. And as such, I study how humans think and interact in order to make my articles and stories more believable and relatable. Therefore, take my following analysis of human behavior with a grain of salt. The human in the above picture […]
Humans vs. Robots: The Future of Social Media
BuzzFeed’s Mat Honan reported on a “top secret project” that the former CEO of Twitter, Dick Costolo, let them in on shortly before he resigned: Project Lightning. This new tool will be a major change for Twitter—a platform that has generally taken the back seat and allowed its users to express themselves and curate what […]
Have No Fear, the Robots are Here! (No, Seriously, It’s Okay)
Disclaimer: I am not a computer genius, nor am I a programmer of any kind. I don’t claim to be an expert. I am a writer. The following views are based on years of reading and analyzing not only news stories, but classic and contemporary science fiction, how people have reacted to technological advances in […]
Gettin’ Chatty! Twitter to Increase Character Limit for Direct Messages
You’re on Twitter and need to send a private message to someone. However, you find you have to limit what you can say or even need to send multiple messages to get your point across. Because like tweets, Twitter’s private messaging system limits users to 140-characters. Or, at least it did. Twitter has announced that […]
What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes
We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s […]
Navigating Twitter: A Guide to the Basics for B2C Companies
You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how […]