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Twitter: Your B2C Company’s New Customer Service Desk

August 21, 2015 by Alanna Sloger

You’re out at an electronics store looking for a new computer and having the worst time of your life. The staff is rude, they don’t answer your questions and seem to be pushing products you don’t want on you. You end up leaving without your purchase. Where do you go to complain? The customer service […]

Filed Under: Blog, Social Media Tagged With: customer service, Facebook, social media, Twitter

John Henry’s Not Dead: Twitter’s Project Lightning Restores Hope in Human Workforce

July 17, 2015 by Helen Wurthmann

Disclaimer: I am not a sociologist or psychologist, I am a writer and marketer. And as such, I study how humans think and interact in order to make my articles and stories more believable and relatable. Therefore, take my following analysis of human behavior with a grain of salt. The human in the above picture […]

Filed Under: Blog, Social Media Tagged With: content curation, humans vs. robots, project lightning, Twitter

Humans vs. Robots: The Future of Social Media

July 17, 2015 by Helen Wurthmann & Alanna Redenour

BuzzFeed’s Mat Honan reported on a “top secret project” that the former CEO of Twitter, Dick Costolo, let them in on shortly before he resigned: Project Lightning. This new tool will be a major change for Twitter—a platform that has generally taken the back seat and allowed its users to express themselves and curate what […]

Filed Under: Blog, Social Media Tagged With: content curation, project lightning, Twitter

Have No Fear, the Robots are Here! (No, Seriously, It’s Okay)

July 17, 2015 by Alanna Sloger

Disclaimer: I am not a computer genius, nor am I a programmer of any kind. I don’t claim to be an expert. I am a writer. The following views are based on years of reading and analyzing not only news stories, but classic and contemporary science fiction, how people have reacted to technological advances in […]

Filed Under: Blog, Social Media Tagged With: content curation, project lightning, Twitter

Gettin’ Chatty! Twitter to Increase Character Limit for Direct Messages

June 15, 2015 by Alanna Sloger

You’re on Twitter and need to send a private message to someone. However, you find you have to limit what you can say or even need to send multiple messages to get your point across. Because like tweets, Twitter’s private messaging system limits users to 140-characters. Or, at least it did. Twitter has announced that […]

Filed Under: Blog, Social Media Tagged With: Twitter

What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes

April 10, 2015 by Alanna Sloger

We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s […]

Filed Under: Blog, Social Media Tagged With: social media, social media strategy, Twitter

Navigating Twitter: A Guide to the Basics for B2C Companies

April 3, 2015 by Alanna Sloger

You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how […]

Filed Under: Blog, Social Media Tagged With: 80/20 Rule, content marketing strategy, social media, social media strategy, Twitter

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