Disclaimer: I am not a sociologist or psychologist, I am a writer and marketer. And as such, I study how humans think and interact in order to make my articles and stories more believable and relatable. Therefore, take my following analysis of human behavior with a grain of salt. The human in the above picture […]
Have No Fear, the Robots are Here! (No, Seriously, It’s Okay)
Disclaimer: I am not a computer genius, nor am I a programmer of any kind. I don’t claim to be an expert. I am a writer. The following views are based on years of reading and analyzing not only news stories, but classic and contemporary science fiction, how people have reacted to technological advances in […]
What I’ve Learned from Sharing Our Office Culture on Facebook
At times, jWeb’s office culture can be elusive. Our small company has a lot of heart but it’s taken awhile to learn how to document and share it correctly. Even so, I’ve spent the last eight months experimenting with and tracking Facebook posts and across the board, posts about our office culture have been the […]
Gettin’ Chatty! Twitter to Increase Character Limit for Direct Messages
You’re on Twitter and need to send a private message to someone. However, you find you have to limit what you can say or even need to send multiple messages to get your point across. Because like tweets, Twitter’s private messaging system limits users to 140-characters. Or, at least it did. Twitter has announced that […]
The Rise & Demise of the Expert Guru Extraordinaire
“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to […]
What to Do When Tweets Go Wrong: 4 Common Twitter Mistakes
We previously discussed how Twitter can be used as an effective social media strategy. It helps you connect with your community and industry, and keeps your brand fresh through regular updates. However, just like every other form of social media, think before you post. Is what you’re going to say in line with your company’s […]
Navigating Twitter: A Guide to the Basics for B2C Companies
You may think you don’t need social media, preferring “old-school” forms of engagement. Or perhaps you recognize the need, but don’t know how to effectively start and maintain a social media strategy. Twitter is a great way to connect with both current and potential customers and help generate content but only if you know how […]
Give More Than You Get: Curating Content in the Digital Space
In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to […]
Creating Engaging Thanksgiving Social Media Campaigns
Gobble Gobble! Each year Thanksgiving marks the official start of the holiday season. Black Friday madness means a good majority of consumers are planning to fulfill their Christmas shopping list and businesses are attempting to capitalize on every purchasing opportunity. From retailers to the automotive industry and everything in between, the off-the-hook deals are creating plenty of havoc for […]
Using LinkedIn for Relationship Building & B2B or B2C Opportunities
For businesses, relationship building is an inevitable component for growth and new opportunities. Old ways of selling that consist of a salesy pushy approach are over and gone for good. Through the modernization of the internet, the biggest disruption in today’s business marketplace, LinkedIn continues to offer businesses with untapped potential relationship building and new […]