On Black Friday, we used to stand in lines for hours on end until stores opened their doors. The people would run in, hoping to not get trampled, and fill their carts with discounted items all over the store. A few cat fights would break out over a pair of heels, TVs would get stolen, […]
Holiday Marketing Tips
The holidays can be a very good time to market your company or the products you sell. There are going to be campaigns everywhere, big or small, that will be fighting for the chance to be seen by their potential customers. Up Next: How Inbound Links Alter The Way People See Your Brand In order […]
Follow These Social Media Do’s & Don’ts For More Engaging Posts
When it comes to posting on social media, there are many things you should and should not do. As a digital marketing agency, we believe in a lot of these suggestions and incorporate them to increase brand awareness or conversion for our clients and ourselves. Up Next: Get Noticed With Instagram Business Having social media […]
YouTube’s Demonetization Woes Continue
YouTube is no stranger to controversy. We previously discussed YouTube’s demonetization policy and how it was negatively affecting content creators on the platform. While the spirit of that article still rings true—that YouTube has the right to demonetize or remove videos that go against their terms of service—it has now gotten a lot more complicated, […]
Now You Know: LinkedIn Groups
For businesses, LinkedIn can be a powerful tool. The benefits to joining LinkedIn Groups include: Connecting with people both within and outside of your industry Messaging people you’re not connected to Keeping up with your industry and pick up tips and updates Building awareness and visibility for your company on LinkedIn LinkedIn Group Rules Always […]
YouTube, Demonetization, & Censorship…Oh My?
I watch a lot of YouTube. In fact, it’s my primary source of entertainment—I rarely watch TV anymore. And like those YouTube users who do not have YouTube Red, I come across a lot of ads. These ads are from advertisers who have decided, “Hey, this content creator is getting a lot of engagement and […]
Get Noticed with Instagram Business
Instagram recently unveiled its long awaited Instagram Business Profiles. Businesses who are on Instagram can now convert their profiles to business profiles, which come with a few new features businesses can use to their benefit. Instagram Insights Tracking how well a post did on Instagram wasn’t a walk in the park in the past. You […]
Online Etiquette: How to Talk About Customers on Social Media
Customer service should not be taken lightly. Customer service can build or destroy a company. These days, social media is one of the most impactful places to affect customer impressions and satisfaction. This fact was made most clear to me a few days ago while I was considering hiring a business for my own personal […]
Now You Know: Boosting Facebook Posts
Facebook may prompt you to boost a post that’s performing well on your page. But what does “boosting” mean? Since Facebook’s algorithm decreases the chance that a company or business’s post will be seen by users organically, paying to boost a post will make it more likely to be seen. What’s the Difference between Boosted […]
Recap: The jWeb Charity Rummage Sale 2016
You may have noticed that jWeb has taken a bit of a hiatus on blogging these last couple months. Surprisingly enough, this lull is evidence of a new and exciting annual event: the jWeb Charity Rummage Sale. Therefore, it seems only fitting that we should make our blogging comeback by explaining the good reasons for […]