Almost everything done on a computer is measurable. But what about interactions that take place off of your computer? Phone calls that take place offline need to be tied to whatever marketing channel produced them, and call tracking ensures you can effectively track that data so you can make better marketing decisions.
One of the most important aspects of any marketing strategy is tracking your ROI. Call tracking allows you to see how much business you are getting from every single phone call, which in turn will tell you what kind of budget you should be investing in different marketing channels. With so many call tracking platforms on the market today, it’s hard to choose one that best suits your needs and budget. Let us help by telling you about six reasons why your business needs a call tracking platform!
Table of Contents
Tying Phone Calls To Digital Marketing Campaigns
Call tracking not only measures the ROI of your phone calls but also allows you to see how well certain marketing campaigns are doing. This is because call tracking can identify where potential customers came from (via different channels and mediums) before they called in or clicked on a link–and then tie that information back to what kind of content was shared online (like an ad). With this knowledge, marketers will be able to make smarter decisions about which digital channels should get more attention going forward–or if those same ones need less focus.
Let’s say a customer visits your site through an ad campaign, and they call the number listed on your site. Without call tracking, you won’t have the data necessary to tie that call to that marketing campaign, and you won’t be able to make an informed decision about its performance.
Using Number Pools To Identify Which Search Keywords Are Generating Phone Calls
Keyword pools are a great way to identify which keywords are generating phone calls by using Google Analytics filters on specific criteria (like from different geographic regions) to see what terms generate clicks with higher chances of converting into phone calls–and choose these words as bidding targets moving forward. This will give you more accurate data on how well certain campaigns are performing without having other irrelevant factors getting in the way or skewing results.
Once high-performing keywords are identified, a search engine can use its algorithm to drive budget to those terms resulting in less wasted budget.
You may have the best landing pages ever designed for your PPC campaign, but if customers can’t find them in search engines, they’ll never know about it and won’t call your business.
Measure Your Traffic Sources Using Dynamic number insertion
If you’re unable to use a landing page, but still want to drive traffic towards your website’s static pages, dynamic number insertion can be used. Dynamic Number Insertion is just code that flashes the phone numbers on certain channels when someone visits from those specific sources like Facebook or Google Ads.
The best part about dynamic number insertion is that it doesn’t require any additional work. You simply need to specify your phone numbers and the channels you want them displayed in, so all they have to do is visit from one of those sources for the code to automatically insert their number when someone visits a webpage.
Improve Sales and Customer Service With Call Recording
There’s nothing worse than paying to make your phone ring, and the sale is lost on the first impression.
Or a customer service issue turns into a nasty review because of a missed opportunity on a phone call.
That’s where call recording comes in: it’s a way to capture the conversations and interactions that matter most, so you can keep your sales moving or take corrective action.
With proper phone etiquette, you can increase sales and lower churn. Call recording allows you to train for these scenarios.
Track The Success Of Print, TV, or Radio Advertising
There’s nothing worse than wasting money on ad dollars that don’t produce the results you need.
And with print, TV, and radio, you have to be able to measure how those channels are performing.
A: ask the customer how they found you
B: Use a call tracking number to directly attribute the call to the channel you’re trying to measure.
Without the use of call tracking, you’re left with asking the customer how they found you, and that’s not always the most reliable way to measure.
Track Outbound Calls
If you’re looking for a way to increase your outbound prospecting, but don’t have the staff or budget for a robust dialer, then this is the perfect solution.
Tracking outbound calls can increase your efficiency and expose holes in your overall acquisition strategy. By listening to outbound calls you can listen to areas of opportunity in your staff’s greeting to coach for new ways to convert more calls.
Implement Call Tracking In Your Business
Call tracking is a marketing strategy that enables you to identify every customer who has interacted with your company. It can help answer questions such as “Who are my customers?” and “Why did they call?”. If you want to know more about how this form of analytics could benefit your business, contact us today! We will be happy to explain the benefits of using call tracking in your digital marketing efforts or provide any other information necessary for you. How would have better data on what people search for before calling affect the way that you market?
The benefits of call tracking go beyond your marketing strategy. After all, it can help you identify which employees are getting the most inbound phone calls and who could use additional training–or maybe even a promotion to better suit their skillset. It also helps you keep tabs on how long customers typically stay on hold before they hang up or hit “0” for an operator; this information will let you make staffing decisions based on what’s actually happening with customer service at any given moment.”