For businesses, LinkedIn can be a powerful tool. The benefits to joining LinkedIn Groups include: Connecting with people both within and outside of your industry Messaging people you’re not connected to Keeping up with your industry and pick up tips and updates Building awareness and visibility for your company on LinkedIn LinkedIn Group Rules Always […]
Now You Know: SERP
SERP, or Search Engine Result Page, is the page that shows up after you’ve searched for a term in a search engine like Google. These results have been sifted through by the search engine’s crawlers to bring you the most relevant results. Two Types of SERPs There are two main types of SERP results: Organic […]
Now You Know: PPC Landing Pages
A PPC landing page is a page that is created specifically for your PPC campaign. It is where users go when they click on your Google Pay-Per-Click (PPC) ad. PPC Pages vs. Standard Landing Page Your standard landing page is one that users land on when they come to your website that is designed for […]
What Makes a Good Webinar?
Previously, we discussed webinars and how they can help you and your business. But how exactly do you create one? What separates the good from the bad and how can you create a webinar that people want to watch? Practice Makes Perfect Before you start creating a webinar, it’s a good idea to practice first. […]
YouTube, Demonetization, & Censorship…Oh My?
I watch a lot of YouTube. In fact, it’s my primary source of entertainment—I rarely watch TV anymore. And like those YouTube users who do not have YouTube Red, I come across a lot of ads. These ads are from advertisers who have decided, “Hey, this content creator is getting a lot of engagement and […]
Now You Know: Webinars
Webinars, or “web seminars,” are a presentation or other educational talk that is hosted on and accessed over the Internet. Sometimes, the webinar is recorded so users can pause it whenever they need and come back to it later. But the webinar is often live and the lecturer can interact with the audience directly. Despite […]
Get Noticed with Instagram Business
Instagram recently unveiled its long awaited Instagram Business Profiles. Businesses who are on Instagram can now convert their profiles to business profiles, which come with a few new features businesses can use to their benefit. Instagram Insights Tracking how well a post did on Instagram wasn’t a walk in the park in the past. You […]
Online Etiquette: How to Talk About Customers on Social Media
Customer service should not be taken lightly. Customer service can build or destroy a company. These days, social media is one of the most impactful places to affect customer impressions and satisfaction. This fact was made most clear to me a few days ago while I was considering hiring a business for my own personal […]
Now You Know: Link Building
Linking to another page is the modern way of making referrals. Link building is an SEO strategy of encouraging reputable websites to link back to yours so Google can crawl through and determine your search engine ranking and site authority. With good link building, you can improve your site’s organic search ranking. Receiving Links from […]
jWeb’s 4 Day Work Week
In May 2007, gas prices in the St. Louis area rose to nearly $4 per gallon. While this may not seem like a big deal to our friends on the East and West coasts, the sudden surge in gas prices broke what St. Louisans consider the cost of living. Especially jWebbers. Our headquarters in St. […]
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