Continuing our “Now You Know” series, we will be discussing backlinking and how it can help your site. What is Backlinking? A backlink is one important aspect of Search Engine Optimization (SEO). Backlinks are links from another site that link back to your page. Backlinking is a good and worthwhile way to improve your ranking […]
SEO 101: An Introduction
If you have a website, you’ve most likely heard the acronym “SEO” thrown around a lot without getting a fast and easy explanation for what it is. Here’s a quick rundown to get you up to speed. What Does SEO Do? SEO, or Search Engine Optimization, determines how you rank on search engines like Google. […]
Spamalot SEO: Signs Your SEO Advertising Source is a Scam
If you own a small business with a web presence, you’ve likely received numerous emails over the years pertaining to SEO. These emails usually start with a phrase like, “I was on your website…” followed with claims of what your site is missing and how this person holds the key to ranking your business numero […]
The Rise & Demise of the Expert Guru Extraordinaire
“An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.” ― Nicholas Murray Butler You’ve all seen them on your Facebook, Twitter, and LinkedIn feeds. The self-described SEO, Social Media, and Digital Marketing “expert/guru”. There it rests under their name like a title handed down to […]
The Advent of the Mobile Era: Google’s Upcoming Algorithm Update
Where is my flying car? Where is my robot assistant? Where is my magical pill that gives me all my essential nutrients? When is the future coming? It may be hard to see at times, but we are living in a futuristic society that much of the sci-fi was unable to predict. Sure, we don’t […]
The Benefits of Hiring an SEO Agency
Any agency that says you can’t do SEO by yourself is lying, but the truth is doing SEO on your own is difficult. It will be a much slower reaping of benefits. While even novices can improve their website by applying some basic search-engine-friendly tips, a good SEO agency can benefit you in a slew of […]
STOP: Assess & Evaluate Before Rebuilding a Website
A lot of business owners don’t realize that a website represents the face of their brand, making its functionality essential to their success. But a website should stand for more than just a fancy showpiece used as a prospecting brochure. Your website should function as an operable mechanism that assists in building relationships with your customers. Like an exotic […]
Local Search: Newly Revamped Google Maps Amplify Visibility
The latest revamp of Google Maps yields higher potential for local businesses by integrating OpenTable and the popular Uber transportation service to the list of Google Maps capabilities. Inclusions of these sites add a new layer of convenience to users. Perhaps this is a tactical approach in an effort to improve mobile engagement as well as solidify […]
Strap in for a Wild Ride with Upcoming Google Penguin Refresh
The Google Penguin update that sparked controversy back in 2012 is plotting a return according to the search giant. In the latest round of reports and online chatter within the SEO community, there’s valid reason to believe a Google Penguin 3.0 full algorithmic update is coming. This particular instance, however, is quite different than its […]