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How to Write Political Blogs on Your Company’s Website

March 27, 2015 by Helen Wurthmann

Regardless of how risky your political blog is to your company, there are several best practices to add to your blogging checklist: Respect your company’s brand Stay current with the day’s news Use social media to your advantage Know what to do when things go wrong Work your way up over time These guidelines will […]

Filed Under: Blog, Content Marketing Tagged With: brand trust, content marketing strategy, political blogs

Gauging the Risk of Your Company’s Political Blog

March 20, 2015 by Helen Wurthmann

As we’ve all experienced at family gatherings, people react strongly when politics are brought into the conversation. Our political beliefs are often a major part of our identity, leading us to trust or turn against others depending on whether they agree with us or not. These kinds of extremes typically scare companies—particularly small companies with […]

Filed Under: Blog, Content Marketing Tagged With: brand trust, content marketing strategy, political blogs

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