CONTENT IS KING
Every piece of online content should be a lightning strike: brief, powerful, beautiful. It should reach your audience instantly on an emotional and intellectual level. At jWeb Media, we create and implement content marketing strategies that help your company meet these goals. Our secret formula for writing is combining clear communication and digital marketing know-how with plenty of creativity.
Find Your Voice
To stand out from your competition, your need a unique, engaging brand voice. Engaging is the operative word, here.
Who is your audience and who will they positively respond to? Someone warm and understanding? Punchy and direct? Shrewd and funny?
jWeb Media will analyze your target audience to find exactly what voice works for your brand.
Static Content
Static content is the foundation of your website’s digital marketing strategy.
By working with jWeb’s team of developers and search engine marketers, our content team creates web pages that combine your company’s specific goal funnels with a great user experience.
Dynamic Content
Online audiences are made up of a wide range of people whose awareness, interests, and experiences all differ.
This variety can make appealing to your audience difficult if you rely solely on consistent and direct static content. Dynamic content—or content that is constantly changing and updating—casts a wider marketing net that static content can ever hope to cover.
Dynamic content can include:
- Blogging: Get the conversation going by discussing special interests, giving advice, announcing events, or sharing stories
- Specials & Limited Time Offers: Create buzz with temporary deals on your product or service
Using dynamic content in your digital strategy allows you to delve into the minds and hearts of every niche in your industry. Over time, your audience will trust your brand above your competitors.
Search Engine Optimization
Content development and search engine optimization (SEO) go hand-in-hand. SEO is a long term initiative that is more permanent than other online marketing strategies such as PPC or social media marketing.
SEO is both exacting and elusive for the modern day website. It entails consistent, detail-oriented initiatives in both the front and back ends of websites. However, search engines such as Google are constantly updating their algorithms that rank websites.
Therefore, it is essential to invest in an SEO strategy that can be constantly updated and adjusted to maximize its effectiveness.
The most reliable way to accomplish this is through SEO, which improves a website’s:
- Accessibility
- Indexation
- On-page techniques
- Off-page techniques
These long-lasting methods should be consistently monitored to keep up with search engines’ various algorithms.
When we create custom content for your website, be it through blogs or landing pages, we research keywords and other information specific to your business and apply that knowledge to your content, helping optimize your website for search engines like Google so it’s easier for it to find, index, and rate your site.
