In a previous blog, I discussed the importance of maintaining dynamic content on your site. While sharing this type of original content on social media is a great way to get brand recognition and followers, it’s not enough to build a cohesive social media strategy. The next step in building your brand online is to […]
Creating Engaging Thanksgiving Social Media Campaigns
Gobble Gobble! Each year Thanksgiving marks the official start of the holiday season. Black Friday madness means a good majority of consumers are planning to fulfill their Christmas shopping list and businesses are attempting to capitalize on every purchasing opportunity. From retailers to the automotive industry and everything in between, the off-the-hook deals are creating plenty of havoc for […]
ROI vs ROAS: Figuring Out Profitability of PPC Endeavors
ROI (Return-On-Investment) and ROAS (Return-On-Ad-Spend) have turned into two of the most commonly misconstrued metrics in the paid media advertising world. This lack of understanding applies to both clients and providers equally. The ongoing dilemma comes from focusing too much on the amount of money you’re making rather than clearly understanding the individuality and influence behind each PPC metric. ROI is not […]
STOP: Assess & Evaluate Before Rebuilding a Website
A lot of business owners don’t realize that a website represents the face of their brand, making its functionality essential to their success. But a website should stand for more than just a fancy showpiece used as a prospecting brochure. Your website should function as an operable mechanism that assists in building relationships with your customers. Like an exotic […]
Local Search: Newly Revamped Google Maps Amplify Visibility
The latest revamp of Google Maps yields higher potential for local businesses by integrating OpenTable and the popular Uber transportation service to the list of Google Maps capabilities. Inclusions of these sites add a new layer of convenience to users. Perhaps this is a tactical approach in an effort to improve mobile engagement as well as solidify […]
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