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To Be or Not to Be: The Dangers of Undead Blogs

by Helen Wurthmann

This Halloween, I want to discuss a survival tactic for content marketing: avoiding the undead. An undead or “zombie” blog is created when a website has a blog, but it’s never (or hardly ever) updated. So while it’s not alive, kicking, and contributing to the online community, it’s visible presence means it isn’t dead either. And much like zombies in the movies, an undead blog will devour your brand’s online reputation.

Using LinkedIn for Relationship Building & B2B or B2C Opportunities

by jweb

For businesses, relationship building is an inevitable component for growth and new opportunities. Old ways of selling that consist of a salesy pushy approach are over and gone for good. Through the modernization of the internet, the biggest disruption in today’s business marketplace, LinkedIn continues to offer businesses with untapped potential relationship building and new […]

3 Social Media Basics You’re Probably Overlooking

by jweb

Social Media: Friend, Foe, or Fad? By now, many businesses have comprehended the urgent need for a social media strategy. The challenge with most, however, is a strategic approach to creative social media management. Just look at the latest round of stats on Social Media Revolution 2014 by author and best-seller Erik Qualman (I strongly urge […]

Strap in for a Wild Ride with Upcoming Google Penguin Refresh

by jweb

The Google Penguin update that sparked controversy back in 2012 is plotting a return according to the search giant. In the latest round of reports and online chatter within the SEO community, there’s valid reason to believe a Google Penguin 3.0 full algorithmic update is coming. This particular instance, however, is quite different than its […]

Google Panda 4.1 – Repercussions & Recovery Tactics

by jweb

If you’ve been active in the SEO world, then you’ll know that when a Google algorithmic update comes down the pipe, it’s time to raise the warning alert levels on high. According to several reliable resources, Google has been slowly rolling out a Panda 4.1 update over the last couple weeks. Isn’t it ironic, though? […]