The holidays can be a very good time to market your company or the products you sell. There are going to be campaigns everywhere, big or small, that will be fighting for the chance to be seen by their potential customers. Up Next: How Inbound Links Alter The Way People See Your Brand In order […]
Before You Share: Identifying Credible Content Online
Throughout our school careers, we are taught how to identify credible sources both online and off when writing essays and other papers. As professionals, we are still expected to know how to identify credible content online before using it as a source or sharing it on our social media. By knowing how to identify credible […]
The Benefits Of Content Marketing
You’ve heard it time and time again: “Invest in content marketing!” But what exactly is content marketing, and why is it such a big deal? Do you even need it? Simply put, content marketing is a way to help your brand find its voice and stand out from the competition. When done correctly, you will […]
What Makes a Good Webinar?
Previously, we discussed webinars and how they can help you and your business. But how exactly do you create one? What separates the good from the bad and how can you create a webinar that people want to watch? Practice Makes Perfect Before you start creating a webinar, it’s a good idea to practice first. […]
Now You Know: Webinars
Webinars, or “web seminars,” are a presentation or other educational talk that is hosted on and accessed over the Internet. Sometimes, the webinar is recorded so users can pause it whenever they need and come back to it later. But the webinar is often live and the lecturer can interact with the audience directly. Despite […]
Now You Know: Company Blogs
Does your company need a way to be a reliable resource for your customers and industry? A company blog is a platform where you can share your expertise in your industry and connect with customers. Your Website Will Thank You A good company blog can really give your business a boost. Companies who have a […]
Now You Know: Email Marketing Templates
Email marketing templates are ready-to-use designs that make it easy to send personalized emails to your customers. Email templates can be used for: Announcements Invitations Promotions Transactions Improve Engagement Email templates improve engagement in two ways: People actually read them. Text-only emails to your subscribers are not only boring, but they are less likely to […]
3 Marketing Strategies Immune to Ad Block
If you’re like me, you have Ad Block installed on your computer. It’s a pretty great piece of software that erases spammy ads from your browser and also lets you customize your experience, just in case there’s an ad you do want to see. The downside? Companies that rely on those ads for revenue or […]
Feedly: A Solution for Your Curation Needs
Being new to Feedly, I decided to sign up for it so I could see if that would help me keep up on my favorite curation sites without wasting time going from site to site. As a content strategist and social media manager, I find that I sometimes have trouble finding relevant content that I […]
Now You Know: Feedly
Looking for a new way to find fresh content ideas or catch up on your favorite sites? Feedly may be the solution. What’s a Feed Reader? Feedly is a free feed reader, which collects RSS feeds (or “Rich Site Summary”). It’s goal is to collect content from sites that you like and display them for […]