News
Use A Micro-Site or Mini-Website to Promote a Product or Service on the Internet
January 26, 2010
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What is a Micro-Site? It is small website designed to emphasize one product or serve and enhance a traditional marketing campaign. Used in conjunction with traditional marketing efforts it can be a powerful sales tool.
How does it work? The traditional media directs customers to a the mini website which is completely dedicated to this one marketing effort. It solidifies the brand and keeps the consumer focused on the one offering and campaign. It is an excellent way to strengthen a product or service brand and convert potential customers into clients.
Micro-Sites offer valuable data to marketers on top of the branding benefits. Using web site analytics and smart URLs marketers can measure the results of traditional marketing efforts. For Example if you are running 3 different ads in your campaign direct consumers to 3 unique URLs. (productX.com/olymics, preductX.com/wintergames, productX.com/go4gold) By using the web site statistics you can measure the effectiveness of each of the ads presented.
jWeb Offers several Micro-Site packages starting at just $1500.00.
Clients receive a custom web site design and a web site that includes a Content Management System.
Currently jWeb is working on a Micro-Site for NorthPole USA. NorthPole is one of the world\'s largest manufacturers of camping tents and related outdoor gear including gazebos, sun shelters, sleeping bags, camping chairs and other outdoor furniture and accessories Products manufactured by NorthPole are sold under a wide range of private label brand names, including licensed branding of internationally recognized names.
You can look for this new mini web site to launch in the next month. www.easydoe.com. |
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| jWeb New Media 2121 Collier Corp Pkwy St. Charles, MO 63303 |
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t: 877.525.jWeb (5932) p: 636.928.3162 e: |
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